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US BASED BEAUTY/COSMETIC ECOMMERCE

  • This case study is from US based eCommerce specializing in beauty/cosmetic products such as eye lashes, brushes, eyeshadow and so on.
  • Prior to GrowBiz, the client was having difficulty running Facebook Ads profitably and the store was generating inconsistent sales.

HOW WE DID IT:

  • Researched the key competitors and come up with three specific avatars.
  • Used tons of UGC in all stages of the funnel (TOF, MOF and BOF).
  • Created Lookalike audiences for View Cart x3, ATC x2, Purchases and split tested them.
  • Implemented bundle upsell/cross sell to increase AOV
  • Optimized the creatives for Story, Facebook and Instagram.