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UK BASED WOMEN’S FASHION

This case study is from UK based women’s fashion eCommerce – specializing in affordable & high-quality women’s clothing.

This brand’s customer avatar was stylish modern women age 30-55, who appreciate luxury items.

The biggest challenge for us was to sell the items to a group of fashion-conscious women in a short period of time.

TO DO THIS FAST, WE DID THIS:

  • Optimised the website for conversions
  • Facebook & Instagram Ads
  • Google Shopping Ads
  • Email marketing to increase ROAS, AOV and repeat purchase

HOW WE DID IT:

  • Tested more than 13 cold audiences types based on Interests and Lookalikes
  • Identified the winning combination of audience + creatives + ad copy + headline + offer. Winning placement of Desktop Vs Mobile, Facebook Vs Instagram
  • Segmented the audience according to their intent and nurture before driving them to CTA