TikTok has grown to over 1 billion users since its inception in 2016, and the brand estimates that the same 1 billion are active each month. The exposure is truly extraordinary. While these figures may appear intimidating, you might wonder whether it is too late to join in the game. Well, this is certainly not the case, and you’re not alone. Regardless of how big or little your business is, or what you’re doing or selling, your brand deserves to be discovered on TikTok. This article will give you an overview of the massive potential that awaits your business on TikTok.

What Is TikTok?

TikTok is the most renowned short-form video entertainment platform in the world. TikTok is, in reality, a platform where you can let your brand’s creative side shine. It is a free video-sharing network for short-form video content, typically 15 seconds long but can go up to 60 seconds long. Even though this may sound like a limitation, it encourages preciseness of the content that is being shared. Content marketers, thus need to be both informative and innovative in under 60 seconds. In fact, this has already become one of the unique selling advantages of TikTok.

TikTok’s short video style has made it very simple to lose track of time. According to statistics, TikTok users spent around 45 to 52 minutes on average on the platform. While similar applications like Triller and Byte exist on the outside, TikTok has grabbed the social media industry for short-form video streaming. This became possible with the acquisition of Musical.ly, the short video app that replaced Vine’s position after its demise in 2016.

What Businesses Should Know About TikTok?

Back then, TikTok appeared out of nowhere. But soon it has succeeded in becoming one of the most downloaded apps in the current social media landscape. TikTok has managed to outsmart numerous social media giants such as Twitter and LinkedIn, with over 1 billion active members worldwide. After Facebook, YouTube, WhatsApp, Messenger, Instagram, and WeChat, TikTok is now the world’s seventh most popular social network. 

Some businesses, however, have been hesitant to capitalize on TikTok’s extraordinary potential, with only 3% of marketers thinking it a viable platform. In fact, many firms undervalue TikTok’s huge marketing potential. A common misconception is that TikTok is more for entertainment purposes than that for business and that it is the cause for its staggeringly high growth.

However, many business owners have now realized that they may be missing out on a significant marketing opportunity due to TikTok’s distinct advantages over other social media platforms.

Who Is Using TikTok?

Although people of all ages use TikTok, the app caters to a younger demographic. 41% of users are between the ages of 16 and 24, which is a notoriously difficult age group for marketers to reach. TikTok, however, is not only for teenagers or adults in their late twenties or early thirties. 

Despite the fact that TikTok’s primary audience is young people, the demographics of its users are fairly diverse. In fact, around one-fifth of users are between 40 and 50 years old, and more people are signing up every day. So, irrespective of the nature of service you offer, you will always have people on TikTok who will admire and embrace your products and pay for them.

What Are the Advantages of Using TikTok for Your Business?

TikTok has demonstrated a swift growth over the last few years, and it has become one of the most popular social media sites in the world in no time. But is it worth using TikTok for your business?

The benefits that TikTok has for a business are countless. All you need is a clear-cut comprehension of the pros of using TikTok for your business and a practical vision to make them work for your brand. Let us dig deep into the advantages of TikTok for businesses so you can decide if spending your time and money on the platform is worthwhile.

TikTok Has a Substantial, Growing Audience

Last year, TikTok had over 2 billion downloads and about 1 billion active users throughout the world. However, given the number of users and the rate at which they are increasing, it has the potential to reach a remarkably large audience. It even appears that creating video material for viral marketing reaching millions of people is way easier on TikTok than on other platforms. This is because TikTok is still in its growing stage. However, as the app matures, the user base too will reach maturity. So, if you establish your brand on TikTok today, while it is still growing, you can tap into that audience early. 

The Audience Is International

Today, TikTok is used in more than 150 countries, and the platform’s viral videos may reach users all over the world. Hence, if you are planning to reach international markets, TikTok is definitely an effective medium for engaging with new audiences in other nations

Video Marketing Is a Priority

With the unbelievable growth potential of TikTok backed by statistics, it is hard to conceptualize an end in the video marketing trend anytime soon. In fact, according to studies, 86 percent of people wish to see more videos from the brands they like. While video marketing is currently being used as an effective tool by 85 percent of organizations, TikTok is a great method to broaden the reach of your video content. Besides, integrating an interactive video marketing approach into your current social media marketing strategy is fairly simple with TikTok. 

It Is Easy to Liaise with an Audience

TikTok is an excellent platform to orient your brand and products to new customers. This is because TikTok users are highly active and use the app many times every day. Also, they are more likely to engage and repost the content you share. In order to capitalize on the TikTok user behavior, you can use music to connect with your target audience, show off your creative side, and also add humor to your messages.

A Great Place to Encourage Brand Engagement

Launching a hashtag challenge is a simple way to advertise your business and reach a larger audience. You can pick a theme or a topic, and then encourage your audience to create and share videos using a custom hashtag you have developed. TikTok marketing is indeed an excellent way to drive brand engagement and increase brand loyalty. While TikTok material allows for a lot of creativity, there is a better chance that your audience will remember what you post, so be confident in your choices.

It Is Comparatively Cheaper

TikTok is far less expensive than Facebook and Instagram when it comes to paid ads. Because video advertising can appear less corporate, it is simple to make them look native in the app, which leads to higher engagement. You can further optimize your TikTok ad costs by targeting adverts based on location, age, and interest. A/B testing can also be used to determine which TikTok ad types are performing well for your business.

It Is Easy to Use

TikTok is a very user-friendly platform that is easy to use. In fact, you can now create fantastic content all by yourself and even go viral with it. Besides, TikTok’s algorithm is specially designed to show its users trending videos that align with their interests and recent behavior on TikTok. So, while the platform does the hard work, you can simply work on creating relevant and interesting content for your brand without the necessity to do a lot of research. 

Maximize Creativity

In comparison to other social media apps, TikTok provides a distinct user experience. This encompasses the ability to make short videos entirely within the app from filming, and modifying clips, to tweaking music, adding effects, and improving the quality using filters. The scope for innovation is truly maximized all within one app, and the interface development is far from complete. So, by using TikTok for business, your digital marketing strategy is certain to reap massive benefits consistently.

Excellent Exposure

Many brands that are successful on TikTok say that the platform is great not just because of its scope for creativity, but also because of the exposure it provides. So, allocating considerable time and effort into growing your audience now will undoubtedly pay off in the future, especially with great content and consistent effort. A wide exposure can help you in retaining your existing clients while also attracting new ones to your brand. TikTok is indeed one of the finest methods to do this in 2021 because by employing a video-focused strategy in your social media content, you can narrate your brand story in a way that resonates with your audience. 

Perfect Place for UGC

The best thing about TikTok is that it is not only a social media platform for sharing material with your followers. But it also allows users to generate content on their own, which is a better investment for your business. Relative to other forms of content such as images and text, videos are livelier. Hence, by using TikTok, your business can directly tap into the emotions of people and inspire conversations around your brand. Hence, with TikTok, there is definitely a better chance of being rewarded with User Generated Content (UGC).

Wrapping Up

TikTok which began as a music and video social networking site has now grown into an app that features millions of trends and allows for unlimited creativity. Indeed, TikTok is one of the world’s fastest-growing social media networks, as well as a haven for businesses looking to advertise their brands and products.

The best thing about TikTok trends is that they are constantly changing. With new and exciting trends coming up to build and apply to your sector, developing content for TikTok has become more fun than ever. 

So, get in the game now and unleash the great potential of TikTok for making your business a success.